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Dawn Dickson

CEO, PopCom

Dawn Dickson is a serial entrepreneur and inventor. Dawn Dickson is well-known for raising capital through crowdfunding means. In 2019, she made history using the same fundraising route usually overlooked by Black entrepreneurs.

Dickson became the first Black founder in history worldwide to raise the highest secure token offering (STO) crowdfunding round from the general public. Her company PopCom was able to raise $1.07 million in capital from more than 2,117 investors.

The tech genius did it again recently after successfully completing PopCom’s second equity crowdfunding campaign on Start Engine. In just 47 days, PopCom raised $1.3 million in capital exclusively from crowdfunding investors, the first time ever for any female founder, according to Black News. In effect, Popcom’s crowdfunding total is $2.3 million.

Early in her career, she spent a couple of years as marketing and business development coordinator at (Historically Black Colleges and Universities). During that time she was also working as the founder and managing partner of D1 Consulting Group, a national event management, non profit business development, fundraising and marketing consulting firm with divisions in Atlanta and Dallas.

In 2011 she set off to found yet another company, this time a unique venture called Flat Out of Heels. The company produces vending machines that provide compact ballet flats in areas where women need relief from wearing heels, like airports, nightclubs, retail centers, convention centers, conference facilities, and other high traffic areas. She started her next company (Solution Vendings Industry, which is now PopCom) as a means to distribute her Flat Out of Heels idea.

In 2012 Dickson founded PopCom, a next generation kiosk and vending machine company that uses facial recognition, AI, and blockchain technology to help retailers collect valuable customer insights. Dickson went through NewME, a startup accelerator for minority entrepreneurs that was started in 2014. She was also in the Canopy Boulder accelerator program, Google accelerator program and Techstars, she spoke about it in an interview:

She also appeared on The Breakfast Club where she spoke about how hard it is being a woman of color trying to raise money from venture capitalists.


Dawn is an aggressive go-getter and her trophy wall shows that. Here are just some of her accomplishments:

She was named “Hero in the Movement” from the NUL Young Professionals Association at the National Urban League Gala in August 2018.

She was a finalist at the G4A Generator Competition

She was a finalist at the ShopTalk Start Up Competition

She was a finalist at the Rise of the Rest Competition

She won the 2016 American Dreamer Award

She placed 2nd in the national SBA InnovateHER Business Challenge

She took first place and won $25,000 in the PowerMoves NOLA Big Break Power Pitch competition

She won a Miami Legacy 40 Under 40 Award

She was named one of 50 Young Visionary Women Leaders to Watch in 2015

She placed second in the REVOLT Music Conference Business Pitch Competition

She was a National Finalist at the Tech Cocktail Start Up of the Year

She took first place at Miller Coors Tap the Future 2 Minute Pitch Competition

She was recognized in Who’s Who of Black Atlanta

She was recognized in Who’s Who of Black Columbus in 2007 and 2008

She holds a patent for her intelligent vending machine